Website Excellence: Retail: Doner; UPS, "Cardboard World"
UPS, "Cardboard World"
The UPS store offers small business owners more than shipping options with brown cardboard boxes. The brand launched "Cardboard World," a Web site that illustrates the company's multiple offerings with the aid of 3-D, Flash, games and promotions. Visitors can click and interact with virtual ups Stores, each representing a different store function. Users can play "Memory," help Joe Biz balance his to-do list and pack a shipment. The site registered approximately 617,000 page views and 111,000 visits in the first month. Consumers spent more than 5 minutes onsite per visit with 20 percent of visitors returning on a regular basis.