• by OMMA Magazine Writers , September 3, 2010

The Visionaire Group
A&E, "Fugitive Chronicles"
HOMEPAGE TAKEOVER

The chase is on in the Visionaire Group's takeover campaign for Fugitive Chronicles, a new "real life series" on A&E. Still in his prison-issue orange jumpsuit, a fugitive runs for his life as cops and helicopters pursue him from ad unit to ad unit on the front page of The New York Times. Lucky for the fugitive, one unit features a speedy hatchback, which he hijacks as his getaway vehicle. Exciting stuff for a rich media ad, and, frankly, we've never seen every unit on a page utilized in such a unified manner. To do it, TVG designed this campaign from scratch with the exact dimensions of The Times' homepage in mind.