• by OMMA Magazine Writers , September 3, 2010

T3
Mobile Loaves and Fishes, "I Am Here"
MOBILE: BEST INTEGRATION CROSS PLATFORM

T3 took it to the streets, the web and mobile phones to aid the efforts of Mobile Loaves and Fishes, an Austin-based nonprofit providing assistance to the homeless. The agency's "I Am Here" campaign aimed to raise awareness of the nonprofit's mission by focusing on a single homeless couple. To that end, T3 effectively combined outdoor and print advertising with social media marketing via Facebook, a mobile donation campaign and online video to raise thousands of dollars for MLF.