Website Excellence: Social Networking: T3; Microsoft, windowsphone7.com
With months between the announcement and the actual launch of the Windows Phone 7, T3 conceived windowsphone7.com, a WP7 "preview community site" to drive continued buzz and positive sentiment, paving the way for a solid foundation for launch. Exclusive demos and first-to-know reveals gave visitors a first-hand look at wp7. Aggregated discussions from Twitter and Facebook also let visitors have a glimpse into what the larger social ecosystem's current reactions are to WP7, in a fast-paced landscape riddled with competitive moves and counter-moves. Moderated by T3, windowsphone7.com is also host to a Backstage community, connecting members in forums and live chats with the key Microsoft players behind WP7 - the designers, builders and dreamers.