Online Advertising Creativity: Rich Media: Single Execution: Expedia Media; The San Diego Convention and Visitors Bureau, "StorePoint Expandables Rich Media Campaign"
The San Diego Convention and Visitors Bureau, "StorePoint Expandables Rich Media Campaign"
RICH MEDIA: SINGLE EXECUTION
Last summer, the San Diego Convention and Visitors Bureau solicited the services of traveler-oriented Expedia Media - the ad arm of Expedia. Expedia Media worked closely with the Expedia Partner Services Group to secure discounted rates from hotel partners in San Diego. Then, in a single expandable unit, SDCVB offered consumers travel deals, coupons, a newsletter opt-in, activity information and related editorial content. As a result, on the days the campaign ran on Expedia.com, San Diego saw increases of 100 percent to 159 percent in the number of room nights booked. During the days of the campaign, San Diego's room night share increased 35 percent among its total competitive set.
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