• by OMMA Magazine Writers , September 3, 2010

Razorfish
Intel, "Core Experience"
Technology & Web Services

Ahead of its launch of a new suite of Core microprocessors, semiconductor giant Intel decided to create a hands-on Web site where consumers could actually learn about microprocessors and the differences between them. The result: Intel's Core Experience site is short on words, but heavy on interactive features and demonstrations. The site also guides users towards determining which processor is right for them based on their computing preferences and needs, and then refers them to retailers for purchase.