Commentary
Online Advertising Creativity: Social: Use of Widgets: Sapientnitro; The Coca-Cola Company, "The Longest Celebration"
- by OMMA Magazine Writers , September 3, 2010
The Coca-Cola Company, "The Longest Celebration"
SOCIAL: USE OF WIDGETS
Coca-Cola's longest celebration widget created by SapientNitro extended the sharing capabilities of a contest and campaign by the beveragemaker. Global ads featured the celebration dance of Roger Milla, a African footballer whose exuberant moves launched a wave of post-goal jubilation. People entered their own celebration dances on Coke's YouTube page, and could post the widget showing the latest uploaded dances to their social network or blog pages.
