• by OMMA Magazine Writers , September 3, 2010

Denuo
Taco Bell, "@TacoBellTruck"
SOCIAL: USE OF TWITTER

Plenty of restaurants have food trucks these days, and some even use Twitter to let fans know where they are. Taco Bell reversed the relationship: after first using its feed to let people know that it would be giving out free tacos at high-profile event such as the MLB All Star Game and MTV VMAs, it asked its followers where the truck should stop next. Fan-influenced stops included a Las Vegas wedding chapel, and a fundraiser for Livestrong.