• by OMMA Magazine Writers , September 3, 2010

Deep Focus
AMC, "Breaking Bad"
SPONSORSHIPS

To increase viewership of AMC's "Breaking Bad" and attract an alternative culture audience, the agency partnered with Vice and VBS.tv. The cross-platform effort produced a custom screening room, in the guise of a meth lab, which aggregated VBS.tv's intense drug-related content into a branded "Breaking Bad" hub, neatly linking the two entities. The dark, dangerous-looking site scored more than 200K total page views and the show's season 3 premiere was the highest-rated episode for the series.