• by OMMA Magazine Writers , September 3, 2010

Where are people spending November online? Travel sites. And because you want to look your best when you go home (in case you run into your ex at the movie theater) but also can't afford to go because hello, there's a recession, Crest, for its Holiday Smiles campaign, said hey, splurge a little on these White Strips and you could get $100 off your flight on Travelocity. Those really desperate to get home (or to the Bahamas) competed for a free trip by submitting a family story via Facebook. The Smiles contest further encouraged engagement by inviting visitors to submit family photos for a chance to win a camera.