• by OMMA Magazine Writers , September 3, 2010

MTV Networks
Digital McDonald's, "McDonald's Morning Fix"
VIDEO APPEARING IN A BANNER, EXPANDABLE BANNER OR INTERSTITIAL

MTV Digital Networks took Good Day LA, added a dash of E!, and churned in a healthy dose of early morning sun to give visitors doses of pop culture, Hollywood heat, The Fab Life, and Video bites, in digestible, McDonald's branded morning chunks. Sure mom wanted you to eat a healthy breakfast, but sometimes, the brain just wants a side of fries with that. Fans engaged and shared, resulting in a 23 percent lift in intent to eat breakfast at McDonald's.