Integrated Online Campaign: Consumer Packaged Goods: Pereira & O'Dell; LEGO, "LEGO Click"
LEGO, "LEGO Click"
CONSUMER PACKAGED GOODS
Sales of LEGOs up 32 percent? Stop the presses! That's an amazing statistic but, given the creativity here, it's not too surprising. Targeting adults, the brand tapped into every grown person's memory of the creativity of youth with a video about an inventor inspired by children's true stories. Who couldn't love this? The concept of the "Click" moment (an audible touch for LEGOs) is intriguing. A community blog where people can share their Click moment stories is truly inspirational.
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