• by OMMA Magazine Writers , September 3, 2010

To follow its funny Super Bowl ad that takes us through the life of a man from birth to being a confident husband and father in his 40s, Unilever (working with Mindshare and Pointroll) came up with a clever video that shows NFL QB Drew Brees in the shower, humming the tune from the previous day's ad, "The William Tell Overture." Clever and noteworthy as it is, though, the execution was brilliant. The mouse-over page takeover was placed on Yahoo Sports, guaranteeing a connection with men ages 25 to 54.