• by OMMA Magazine Writers , September 3, 2010

Aligning itself with the breaking and established music acts featured at SXSW, Levi's participated in a multi-faceted and ongoing showcase, partnered with The Fader. The physical Fort at the event featured live performances from bands (live streamed at the online hub and on Facebook) as well as a shop where specialty items could be purchased and customized. Forty bands performed for a crowd of over 36,000 people over the four day event, and the online presence continues to update regularly with updates about the bands and acts who have played.