• MediaMemo, Friday, September 3, 2010 1:06 PM

Less than a year ago, Digg was the single most important social site for a number of blogs within the Gawker Media network, including Gawker, Gizmodo, and Jalopnik. Now, it has been eclipsed by Facebook, Twitter and even StumbleUpon, according to MediaMemo, citing data from Gawker Media "marketing guy" Christopher Mascari. "Note that Reddit, Condé Nast's 'Digg clone,' is catching up as well," writes MediaMemo.

Citing recent Alexa numbers, VentureBeat earlier this week noted that Digg and Reddit are now even in terms of page views, while Digg's bounce rate has taken a "frightful" jump of more than 20% since its latest redesign was unveiled. "The other big takeaway from the data is the story that many publishers have been telling the in past year or so: Social traffic is becoming as important, or more so, than search traffic from the likes of Google and Yahoo," MediaMemo adds. "Last fall Gawker was getting 10 million visits a month from social sites; now that number is up to 20 million."

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