• The Wall Street Journal, Monday, September 20, 2010 1:02 PM

The Wall Street Journal investigates those technology companies bent on delivering video to the living room over the Web, and offering ads on their services. Quite simply, they're "seeking to capture some of the billions of ad dollars that flow to television," it writes.

TiVo and Microsoft, among others, have released ad products tied to broadband-video services designed to be accessed on television sets, not computers, reports The Journal. "They include ads that can take a viewer to a movie trailer on YouTube when the viewer pauses a TiVo-recorded TV program, as well as ads that can be accessed by clicking a tile on the navigation menu of Xbox Live, the online gaming and video service for Microsoft's Xbox game console." Meanwhile, Google has been meeting with top media-buying firms about sell ads through its Google TV software due out this fall. Sony and other hardware makers are launching TVs and set-top boxes equipped with the software, which allows users to search and watch Internet programming.

Read the whole story at The Wall Street Journal »