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Report: Google Buys 'Outlook For Hipsters'

Google has acquired Seattle-based mobile planning startup Plannr, reports TechCrunch, citing multiple sources. Planner only launched about two months ago as an "Outlook for hipsters," according to TechCrunch. Plannr targets groups of friends less than ten people, and is presently trying to tie together geolocation, email, SMS and phone calls in order to create a super scheduling tool.

"Basically a social calendar which allows you to group message your friends with plans, Plannr fits in with Google's recent mobile and social acquiring spree ... though I suspect the two person startup is more a Google Me-related talent acquisition than anything else." Plannr founders and former Microsoft employees Ben Eidelson and Jason Prado denied rumors of the acquisition over the weekend. According to TechCrunch, Plannr has not received any funding.

Read the whole story at Techcrunch »

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