• PaidContent, Tuesday, September 28, 2010 11:29 AM

Verve Wireless, which helps media companies create and monetize mobile apps, has raised $7 million in a round led by BlueRun Ventures. The capital will go toward "the development and expansion of Verve's local ad network and publisher platform," paidContent reports.

Additional investors include The Associated Press, which first invested in The San Diego, CA-based startup in July 2008. To date, Verve has raised $9.5 million, a spokesperson tells paidContent. Verve clients include McClatchy, Belo Interactive and The AP. Earlier this year, it partnered with the interactive unit of the Audit Bureau of Circulations to measure the audience on mobile applications, mobile browsers and tablets. Verve claims that its platform and tools are being used by 750 publishers worldwide -- up from 600 five months ago -- and its apps have been downloaded seven million times across various mobile platforms.

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