• San Jose Journal, Thursday, October 7, 2010 1:19 PM

Google reportedly wants to name its forthcoming tablet PC "Speedbook." Unfortunately, software firm CollegeNET claims it already owns the trademark for the catchy brand name. In CollegeNET's world, "Speedbook" is event scheduling and management software used by such august institutions such as Stanford and Princeton. According to the lawsuit, filed in federal court and reported by MediaPost, Google in August filed a patent and trademark application in the U.S. to use the Speedbook moniker for a "computer hardware" product.

As San Jose Business Journal writes, "The term Speedbook has since been used by bloggers and other tech writers in connection with a tablet computer believed to be released before the holiday shopping season." Furthermore, CollegeNET contends that Google willfully infringed upon its Speedbook trademark. It also claims Google's use of the name could cause consumers to think CollegeNET's product was developed or otherwise tied to Google, according to the Business Journal.

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