Those looking to improve rankings in Google News might want to bookmark Andrew Shotland's latest advice. His Google News SEO tips includes submitting news articles as soon as possible and making news
videos embeddable. The lengthy post offers up 21 tips. For example, although there's no penalty until something is perceived as spam, Google wants only the most recently added URLs in News Sitemap as
it directs Googlebot to breaking information. So don't include older URLs.
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