Interflora Sues Marks & Spencer For Trademark Infringement

Flower delivery service Interflora is suing retail chain Marks & Spencer in Europe for the placement of Marks & Spencer's floral paid search ads next to Interflora's link. So, when consumers search for "Interflora" they see the Marks & Spencer ads running alongside. Most in the ad biz will recognize this as a fairly standard Google Adwords practice. Interflora insists buying search keyword terms using competitors' brand names is a trademark violation.
Read the whole story at BBC »
Tags: google, ppc, search
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