Picture This: Image Ads

Some might ask: Image ads, why bother? Jessica explores the differences in ad groups targeting image ad delivery only vs. similar ad groups targeting text ad delivery. For starters, Jessica sees a trend toward better cost-per-lead performance for image ad groups than their corresponding text ad groups. She provides other reasons, too, such as lower costs, along with screen shots to emphasize her points.
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Tags: display, ppc, search
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