Picture This: Image Ads
PPC Hero, Friday, October 15, 2010 5:11 PM
Some might ask: Image ads, why bother? Jessica explores the differences in ad groups targeting image ad delivery only vs. similar ad groups targeting text ad delivery. For starters, Jessica sees a trend toward better cost-per-lead performance for image ad groups than their corresponding text ad groups. She provides other reasons, too, such as lower costs, along with screen shots to emphasize her points.
Read the whole story at PPC Hero »
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