How To Bury Search Results

How does someone suppress information posted to the Web? Peter O'Dowd explains the business of SEO, it impact on political campaigns, and how it relates to free speech on the Web. He points to BP and Toyota as examples of two companies that spent fortunes in an effort to keep negative press about oil spills or faulty brakes, respectively, far away from the first page of a Google search.
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Tags: search, seo
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