Basic SEO Principles

Search Engine Guide, Thursday, October 21, 2010 4:32 PM
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Stoney deGeyter provides a checklist for basic SEO best practices. Among them are keyword research, on-page optimization, and copywriting. He also explains how paid search campaigns can augment an SEO strategy. He writes that roughly 30% of searchers click into the paid ads, and that's a high percentage of traffic a brand can miss capturing.
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