Budgeting And Bidding In AdCenter

Microsoft Advertising Blog, Friday, October 22, 2010 9:13 AM
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Nora Flansburg explains that budgeting and bidding details in Microsoft Advertising adCenter differs from those in Yahoo Search Marketing, taking a deep dive into the feature to help prepare for the transition. She points to recent budget improvements in adCenter that track spend in real time, which aims to help the tendency to overspend, and runs through tips for Yahoo advertises to put the transition in perspective.
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