A clear majority of millionaires have joined a social network, i.e., Facebook, according to new poll results from SEI Wealth Network. In total, some 70% of respondents with $5 million or more in
investible assets have joined the social revolution, the wealth-advisory firm finds. (By contrast, just 61% of the broader population have joined a network.) "There is just one problem," as
The Wall Street Journal notes. Millionaires "don't have time to actually use them."
Indeed, "Only 17%
of the multimillionaires use the sites on a daily basis," reports The Journal, citing SEI's findings. "That is far less than the broader population, in which 38% use such sites at least once a day."
Why the divide? Time, according to The Journal. "Apparently, catching up with old high-school friends and adopting virtual sheep on FarmVille is less of a priority that running a business." Not
surprising, among the millionaires actually making time for social networking, Facebook is the most popular platform.
Read the whole story at Wall Street Journal »