Tips To Go Beyond The Click

Search Engine Watch, Monday, October 25, 2010 11:10 AM
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Duncan Parry explains five ways marketers can help or hinder the efforts by paid search campaign professionals. Start with education and communicating changes, whether small or large, because all can have an impact on the campaign. Parry also suggests going beyond the click, automating processes, and helping others stay informed by providing reports. Search engine ranking positions are based on achieving targets, not building egos, he writes.
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