• Reuters, Thursday, November 11, 2010 1:37 PM

This could be very interesting. Twitter plans to link its micro-blogging service with Apple's new music-centric social network Ping. Per the deal, Twitter users can now connect their accounts to Ping, allowing them to put song previews and links to buy music from the iTunes store directly in their messages, Reuters reports.

Announced in September, Ping works within Apple's iTunes music program, and lets users follow artists and recommend songs to their chosen circle of friends. According to Reuters, "Twitter's deal comes after Apple failed to strike a Ping partnership with social networking leader Facebook. As All Things Digital reported in September, Apple held talks with Facebook about a deal related to Ping, but the discussions went nowhere. Though previews left some critics underwhelmed, Ping no doubt has social leaders watching their backs. Apple's might, iTunes breadth, and consumers' affinity for sharing music is potentially a very powerful combination.

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