How Search Engines Define Brands

SEOmozBlog, Monday, November 15, 2010 1:52 PM
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Rand Fishkin explains how to define the concept of brand entities and how Google might put a site in this category. WFishkin starts by trying to tackle the concept of brand recognition and what happens if you're not a brand. It's all about the concept of branding and how search engines rank brand name products and sites.
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