Not to be outdone by Facebook and Apple, Google is planning its own major announcement this week. Rumor has it that at a press event on Wednesday, Google will unveil a new way to buy clothes using
technology from its recent Like.com acquisition. According to
Frockwriter, Google will be populating the
boutique.com domain with a visual clothing search engine. As
Fortune suggests, "This could be
something they've pulled from their like.com visual search acquisition earlier this year."
Furthermore, sources tell Fortune that Google's fashion initiative will feature online boutiques
selling merchandise offered by various designers and retailers, along with curated "boutiques" selling looks worn by celebrities and other influencers. There reportedly at least 19 participating
American designers, from Prabal Gurung to Oscar de la Renta, with participating retailers including Shopbop, Nêt-à-Porter, Nordstrom, and Bluefly.
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