• http://thenextweb.com/mobile/2010/11/16/google-goggles-goes-commercial-partners-with-five-brands-in-marketing-experiment/, Tuesday, November 16, 2010 12:42 PM

Merging its Goggles visual search service with Madison Avenue, Google has announced partnerships with Buick, Disney, Diageo, T-Mobile and Delta Airlines. About a year old, Google Goggles is a highly experimental mobile feature that tries to match pictures of real-world objects with relevant search results. Billed as a "marketing experiment," the five partner brands have "Goggles-enabled" existing print advertising, including posters and other media. Translation? When a Goggles mobile user takes a picture of their ads and uploads it to Google's Goggle database, they'll receive additional branded content and marketing materials.

"Should this be successful," The Next Web writes, "Google could incorporate its technology in its other advertising services, offering the service to a number of other brands." That's a big "should," but few question the increasing interconnectedness of the digital world and consumers through their mobile devices. No doubt, new marketing opportunities will emerge from this trend.

Read the whole story at http://thenextweb.com/mobile/2010/11/16/google-goggles-goes-commercial-partners-with-five-brands-in-marketing-experiment/ »