The Differences Between Search And Social

Here's yet another post comparing SEO and social media channels. Rand Fishkin describes why consumers search and why they tap social, what drives traffic for each, and difference in how they convert (or don't) into Web site traffic. Takeaways include why segmenting search and social is important. Unless marketers separate, analyze and iterate the two, he writes, they're doomed to miss opportunities.
Read the whole story at SEOmozBlog » Recommend