Sneaking A Peek At Interest Category Marketing

PPC Hero, Friday, November 19, 2010 9:44 AM
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Jessica dishes out a few initial positive and negative thoughts on the display network features in Interest Category Marketing, which is still in beta. She expects it will roll out to more AdWords advertisers in the near future. Having an understanding of how features like advanced targeting and non-targeted keyword-based campaigns work by doing some advance planning never hurts.
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