The holidays always seem like a good time for reflection. Bill Slawski takes a walk down memory lane to describe the transition from Webmaster to SEO professional. He can't recall exactly when, but it happened sometime around 1996 when search engines counted among their ranks Alta Vista, Excite, Infoseek and Lycos. Today, the names might have changed and the methods have become more complex, but Slawski explains how the premise remains the same.
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