Google AdWords Standard Delivery, Please

Google gives the option in AdWords to serve ads fast or slow (accelerated or standard). Lindsay Matt and Marcus McBride tell us what that means. To test the impact of the two methods, The Search Agency partnered with an unnamed, but well-known manufacturer of consumer technology. Matt and McBride explain the results in this long and detailed post, and suggest why standard delivery might perform better across all key metrics.
Read the whole story at The Search Agents »
Tags: search
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1 comment about "Google AdWords Standard Delivery, Please".
  1. Chris Nielsen from Domain Incubation , November 25, 2010 at 12:16 a.m.

    I didn't want to like this post as a grumpy old SEO, but I was suprised to find a mostly well-documented article that offers some useful information for those using AdWords.