Everything Stoney deGeyter knows about SEO he learned in the 1980s, though at the time no commercial Internet existed. So he's taking a reflective look back, cued by the title of songs from some well-known rock 'n rollers. For example, deGeyter writes he always seems to run into people who read a little about SEO and think "It's So Easy" (Guns N Roses). And "What It Takes" (Aerosmith) to perform SEO correctly is more than just a basic understanding of how search engines work. Get the picture?