White-Label Social Reward Startup Gets $2.5 Mil
VentureBeat, Tuesday, November 23, 2010 1:51 PM
Badgeville, which helps publishers offer "social rewards" to readers, has raised $2.5 million from Felix Investments, along with senior executives from eBay, Paypal, Chegg, Shopping.com, Drugstore.com, Palantir, and Warner Music. According to VentureBeat, the white-label platform offers widgets and APIs to publishers looking to add game mechanics such as badges and rewards -- largely popularized by Foursquare -- to their sites.
In September, Badgeville won the audience choice award at the TechCrunch Disrupt conference, and has partnered with publishers such as Comcast Sports, TechCrunch, Philly.com, The Next Web, and Blackbook. Badgeville CEO Kris Duggan previously told VentureBeat that the startup was on track to reach $1 million in revenue by the end of the year. Also of note, a key competitor named BigDoor raised $5.47 million just last month. With Badgeville, publishers can add existing widgets or create a more personalized experience through working with Badgeville's APIs.
Read the whole story at VentureBeat »
In September, Badgeville won the audience choice award at the TechCrunch Disrupt conference, and has partnered with publishers such as Comcast Sports, TechCrunch, Philly.com, The Next Web, and Blackbook. Badgeville CEO Kris Duggan previously told VentureBeat that the startup was on track to reach $1 million in revenue by the end of the year. Also of note, a key competitor named BigDoor raised $5.47 million just last month. With Badgeville, publishers can add existing widgets or create a more personalized experience through working with Badgeville's APIs.
Recent Around the Net In Online Marketing Articles
-
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ... -
Twitter Bows "Lead Generation" Ad May 22, 11:46 a.m.
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks ... -
Google Adds "Conversational Search" To Chrome May 22, 11:45 a.m.
As was widely expected, Google has added its new conversational search feature to the latest version ... -
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ... -
Yahoo Redoes Flickr May 21, 12:15 p.m.
On the heels of its agreement to buy Tumblr, Yahoo on Tuesday relaunched photo service Flickr. ... -
Apple Losing Luster Among Mobile Users May 21, 12:15 p.m.
Adding to suspicions that Apple is losing its luster, new data shows that customers are not ... -
Chinese Hackers Pose New Threats May 20, 11:25 a.m.
After a short pause, Chinese hackers have reportedly resumed their attacks on various U.S. targets, including ... -
YouTube Users Upload 100 Hours Of Video Every Minute May 20, 11:23 a.m.
In honor of its eighth birthday, YouTube has released some viewership data worth celebrating. “Most staggeringly, ...
Be the first to comment on "White-Label Social Reward Startup Gets $2.5 Mil"
Leave a Comment