Handling Google Quality Score Bug
PPC Blog, Wednesday, November 24, 2010 1:15 PM
The quality score malfunction is causing search optimization professionals to stress out as retail heads into one of the busiest shopping weekends of the year. Google can't offer a concrete answer to fix the problem, but some point to the issue as being similar to problems seen in October. The error means higher bids and messed-up paid search auctions. The post makes some suggestions on how to get through the mess until the bug gets fixed.
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