Handling Google Quality Score Bug

The quality score malfunction is causing search optimization professionals to stress out as retail heads into one of the busiest shopping weekends of the year. Google can't offer a concrete answer to fix the problem, but some point to the issue as being similar to problems seen in October. The error means higher bids and messed-up paid search auctions. The post makes some suggestions on how to get through the mess until the bug gets fixed.
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Tags: ppc, search
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