Negative Advertising Gets Higher Placing In SERPs

Robert Scoble points to an interesting New York Times post about a company feeding off negative comments online to rise in search engine rankings. Apparently, according to the article, it's all part of a rip-off sales strategy. The New York-based eyeglass shop called DecoreMyEyes takes advantage of Google's inability to distinguish between adulatory buzz and scathing critiques.
Read the whole story at New York Times »
Tags: google, search
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.