Negative Advertising Gets Higher Placing In SERPs

New York Times, Monday, November 29, 2010 11:49 AM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Tags

Robert Scoble points to an interesting New York Times post about a company feeding off negative comments online to rise in search engine rankings. Apparently, according to the article, it's all part of a rip-off sales strategy. The New York-based eyeglass shop called DecoreMyEyes takes advantage of Google's inability to distinguish between adulatory buzz and scathing critiques.
Read the whole story at New York Times »

Be the first to comment on "Negative Advertising Gets Higher Placing In SERPs"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives