Negative Advertising Gets Higher Placing In SERPs

Robert Scoble points to an interesting New York Times post about a company feeding off negative comments online to rise in search engine rankings. Apparently, according to the article, it's all part of a rip-off sales strategy. The New York-based eyeglass shop called DecoreMyEyes takes advantage of Google's inability to distinguish between adulatory buzz and scathing critiques.
Read the whole story at New York Times »
Tags: google, search
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