Why Use Dynamic Landing Pages?

PPC Hero, Tuesday, November 30, 2010 11:42 AM
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Dynamic landing pages specific to each site visitor should become the cornerstone of your paid search campaign. Rather than create multiple landing pages, design one and use dynamic insertions to customize it for each visitor, explains Amy Hoffman. She tells us why landing pages are important, and explains ways to target the content to visitors through keywords and IP addresses.
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