• All Things D, Thursday, December 9, 2010 12:59 PM

By the end of next year, the iPad will generate over 2% of all Web traffic in North America, according to ad network Chitika. As of this month, the iPad accounts for 0.83% of all traffic on Chitika's network, research director Daniel Ruby tells Digital Daily. The company has been tracking iPad adoption rates on its ad network (three billion ads served monthly across more than 100,000 sites, according to Digital Daily) for some time. "And at current growth rates, which have been steady since the device's launch, it should hit 2.3 percent by the end of next year," Chitika suggests.

"To get that metric, Ruby took the past two months' data trends for iPad growth relative to the full network's traffic and, after accounting for spikes and dips, built out a growth line for the next twelve months," Digital Daily writes. "And while Chitika has taken some flak in the past for inaccuracies with its iPad sales counter, Ruby says he's confident about this particular projection because he's predicting a metric Chitika can directly measure." As Ruby tells Digital Daily: "For the sake of perspective, the iPad is already on par with Linux in terms of Internet usage market share [in North America] and is on pace to more than double its presence by the end of 2011."

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