Conversion Rate Optimization Tips
Search Engine Watch, Thursday, December 16, 2010 1:18 PM
Conversion isn't about the features you and I like, it's about what clicks for the people that our sites are trying to convert, according to Stephen Cobb. Test features and use what works. Cobb serves up a bunch of tips, but here's the best one by far: "Try to develop a testing process that is as 'IT-free' as possible, and be ready with those numbers that show how testing can pay for itself, and more."
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