• Mashable, Thursday, December 16, 2010 1:08 PM

Social news reader Flipboard just relaunched it popular iPad app with various new features, like the ability to post Facebook status updates, tweets and photos from anywhere within the app, as well as easily share content across networks. Now, users can also browse photos from their Flickr streams and stories from Google Reader as well as items shared by Facebook and Twitter friends -- "all in Flipboard's signature magazine-style format," as Mashable notes. "It's also easier to navigate between and zoom in on items shared across these networks." But for Flipboard -- recently named the iPad app of the year by Apple -- this is just the beginning. The goal, co-founder Evan Doll tells Mashable, is to make Flipboard "the one place you can go to get your social content fix altogether."

Still, Flipboard's specialty remains premium media consumption -- so much so that Mashable suggests the app could eventually curb the appeal of publisher's own mobile apps. "With more partnerships with magazines and other publications, it could conceivably eliminate my need to have separate apps for those publishers as well." Upfront, that might save publishers some development dollars, but, long term, it potentially endangers their direct connections with readers.

Read the whole story at Mashable »