Rethinking Social And Search Strategies

Search Engine Journal, Tuesday, January 18, 2011 3:43 PM
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Social media isn't considered a search engine marketing tactic, but social signals are being recognized by search engines to rank Webs sites and pages. So, Taylor Pratt provides tips on creating what he calls the perfect Facebook experience. He suggests starting out with a strategy. Seems simple enough, but many marketers head into Facebook, Twitter and other social sites without strategy tied to search.
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