Data, Data, And More Data

Search Engine Journal, Tuesday, January 18, 2011 3:40 PM
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Advertisers and marketers will finally realize this year that data is king, especially when it comes to search. Identify needs through content, how people search, peak dates, and where site visitors originate. It's all part of mining the data on your company Web site to determine what prospective and existing customers need, according to Julie Joyce.
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