Why Personalized Search Is Limiting

Michael Gray believes personalized search can make the searcher miss out on what an algorithm could never find: the human touch of serendipity.

He gives an example of a quirky New York Times story about a New York City debutante who was the real-life model for a character on "Gossip Girl" -- and is also trying to have a monument built for her ancestor James Madison.

"This was a story chosen to be featured in the New York Times by a human editor, not by an algorithm," he writes. "This kind of random discovery is what the editors are really good at and where computers fail."
Read the whole story at Graywolf's SEO Blog »
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