Google Tweaks Tackle Spam
The Next Web, Friday, January 28, 2011 1:37 PM
In the face of growing spam-related criticism, Google has tweaked its algorithm to hopefully give original content a leg up in its search results. As a result of the change, "Searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content," Matt Cutts, head of Google's web spam team, wrote in a blog post. As The Next Web notes: "A common complaint about Google of late has been the increasing amounts of spam blogs and content scrapers that have been making their way into search results."
Last week, Cutts defended Google's stance on dealing with web spam, and detailed some of the efforts it is making to combat "low quality" results, including technology for spotting repeated "spammy" words and sites with a low ratio of original content. "Tweaks to Google's search algorithm are nothing unusual," adds The Next Web, "but given the weight volume of complaints over web spam recently, it seems that this one was overdue."
Read the whole story at The Next Web »
Last week, Cutts defended Google's stance on dealing with web spam, and detailed some of the efforts it is making to combat "low quality" results, including technology for spotting repeated "spammy" words and sites with a low ratio of original content. "Tweaks to Google's search algorithm are nothing unusual," adds The Next Web, "but given the weight volume of complaints over web spam recently, it seems that this one was overdue."
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