Questions about whether JCPenney.com used white- or black-hat SEO tactics came into play when the company ranked high in Google search engine results for months on end for a variety of topics ranging
from skinny jeans to bedding. David Segal details how Google site rankings work, describes the "correction action" Google plans to take against JCPenny.com, and points to other companies that stepped
over the line between white- and black-hat SEO.
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