A/B tests not only determine the effectiveness of content on a Web page, but can determine the best method to refer quality leads. Most campaigns with lower budgets and less traffic rely on A/B
testing, though there are several different methods. It allows marketers to compare version A against version B. Determining the most effective elements of a promotion, and then combining them, can
make marketing efforts more profitable. Cameron Chapman steps through the first in a series of posts covering A/B testing to provide a framework for marketers.
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