Google on Wednesday debuted an Android subscription model, which lets publishers "set their own prices and terms for their digital content." As Fast Company notes, "It's a fast counter blow aimed
squarely at Apple's new subscription system." Indeed, "Google's been careful to frame its system as a direct competitor to Apple's App Store subscription service--one that's far friendlier to
publishers--without really mentioning Apple at all."
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In a blog post about the new service, dubbed One Pass, Google describes it as a way for readers to "access their content on
tablets, smartphones and websites using a single sign-on with an email and password" -- hence the name One Pass. Publishers, meanwhile, can "customize how and when they charge for content while
experimenting with different models to see what works best for them--offering subscriptions, metered access, 'freemium' content or even single articles for sale from their Web sites or mobile apps."
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